Toro Announces New listing with Harnois Énergies service stations
News Release - Montreal, Quebec – March 14th, 2023: Toro Beverages Inc. (“Toro”) or the "Company"), is pleased to announce the listing of its TORO Matcha brand with Harnois Énergies, which operates a network of more than 400 Harnois, Esso and Pétro-T service stations. The rapidly growing matcha energy drinks will now be available for the first time in about 15 Harnois Énergies across Québec.
Harnois Énergies was founded in 1958 when Claude Harnois, then 24 years old, seized an opportunity and went into business. In 2019, it chose the name “Proxi” to bring together all of its convenience store brands (Le magasin, Marché Express, Quali-T, Le dépanneur and Proxi, in the Quebec City area) under a single identity.
Oussama Saoudi (Sam), President of the Company commented “Our mission is to transform the energy drink category. No one wants highly caffeinated and sugar loaded beverages anymore. TORO Matcha is becoming an established brand in Canada and we are excited to continue expanding our network of retailers across the country. Our partnership with Harnois Énergies provides us with a key Quebec presence. We are thrilled to see such an overwhelming demand for our better-for-you energy drinks in Canada and we can't wait to bring them to the rest of the world, welcome to the new era of energy drinks.”
About Toro Beverages Inc
Toro is a bold, fast-growing beverage company founded in 2019, when it revolutionized the energy drink industry by introducing Canada's first matcha energy drink. The Company now markets natural energy drinks under the brand TORO Matcha, as well as innovative Hard Matcha Seltzers under the brand Matcha Colada. Toro products are carried across Canada and the United Arab Emirates through a distribution network of nearly 1,000 points of sale including select Loblaws, Whole Foods, Sobeys, IGA, Metro and Zoom stores. Toro is currently expanding into the United States and other global markets. The company has built powerful brands that resonate with the increasing demand for better-for-you products. Toro is committed to becoming a global leader in matcha-based beverages across both non-alcoholic and alcoholic categories. For more information about Toro, visit www.torobeverages.com
For further information, please contact:
Oussama (Sam) Saoudi
Chief Executive Officer and Director
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information. Such forward-looking statements or information are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward-looking statements or information are based on a number of factors and assumptions which have been used to develop such statements and information, but which may prove to be incorrect. Certain assumptions in respect of continued demand for the Company’s products; that future added production capacity will enable us to increase our sales volume, that we do not experience material interruptions or supply chain failures as a result of COVID-19, our ability to retain key personnel, the availability of labour, and changes and trends in our industry or the global economy are material assumptions made in preparing forward-looking statements or information and management's expectations. Although the Company believes that the expectations reflected in such forward-looking statements or information are reasonable, undue reliance should not be placed on forward-looking statements because the Company can give no assurance that such expectations will prove to be correct. Factors that could cause actual results to differ materially from those described in such forward- looking information include, but are not limited to: negative cash flow and future financing requirements to sustain operations; dilution; limited history of operations and revenues and no history of earnings or dividends; competition; economic changes; regulatory changes in the Company’s primary markets and the impact of and risks associated with the ongoing COVID-19 pandemic, including the risk of disruption at the Company's contracted production facilities or in its supply and distribution channels. The forward- looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available to the Company. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.