TORO Unveils Exquisite "POSH" Premium Mixers
News Release - Montreal, Quebec – Aug 14th, 2023: Toro Beverages Inc. (“Toro”) or the "Company"), a trailblazer in the beverage industry known for its innovative products, is proud to announce the upcoming launch of its latest creation, POSH Premium Mixers. This exciting addition to the Toro Beverages lineup promises to redefine mixology with its exceptional flavors and unparalleled quality.
Building upon the success of their existing product lines, which include the popular TORO Matcha Natural Energy Drinks and the refreshing Matcha Colada Hard Seltzers, TORO is taking a bold step forward with the introduction of POSH Premium Mixers. Designed to elevate the cocktail experience, POSH will offer a sophisticated range of mixers that combine natural ingredients, artisanal craftsmanship, and a dash of innovation.
"POSH Premium Mixers embody our commitment to crafting beverages that bring joy and excitement to every occasion," said Oussama Saoudi, CEO of Toro Beverages Inc. "Just as our TORO Matcha and Matcha Colada products have garnered a loyal following, we are confident that POSH will captivate the taste buds of cocktail enthusiasts and culinary adventurers alike."
Featuring a diverse array of flavours inspired by global cuisines and premium ingredients, POSH Premium Mixers are set to cater to a wide range of palates. From classic cocktails to contemporary creations, these mixers will serve as the perfect canvas for both professional mixologists and home bartenders to craft exquisite beverages that tantalize the senses.
The launch of POSH Premium Mixers is scheduled for Fall 2023, marking a significant milestone for Toro Beverages Inc. as it continues to expand its product portfolio and innovate within the beverage industry. The company's dedication to sourcing high-quality ingredients and creating products that reflect the evolving preferences of consumers has contributed to its reputation as an industry leader.
About Toro Beverages Inc
Toro is a bold, fast-growing beverage company founded in 2019, when it revolutionized the energy drink industry by introducing Canada's first matcha energy drink. The Company now markets natural energy drinks under the brand TORO Matcha, as well as innovative Hard Matcha Seltzers under the brand Matcha Colada. Toro products are carried across Canada and the United Arab Emirates through a distribution network of nearly 1,000 points of sale including select Loblaws, Whole Foods, Sobeys, IGA, Metro and Zoom stores. Toro is currently expanding into the United States and other global markets. The company has built powerful brands that resonate with the increasing demand for better-for-you products. Toro is committed to becoming a global leader in matcha-based beverages across both non-alcoholic and alcoholic categories. For more information about Toro, visit www.torobeverages.com
For further information, please contact:
Oussama (Sam) Saoudi
Chief Executive Officer and Director
Cautionary Note Regarding Forward-Looking Information
This news release contains forward-looking information. Such forward-looking statements or information are provided for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions.
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